Monday, 8 April 2024

Creativity is not just all that!

 'Creativity is not just all that'


( Letter from a Gen Z graduate)



Growing up I only believed creativity was designing something new, which led to my decision to pursue fashion designing. However, call it destiny or my lack of skills in designing new patterns,  I ended up pursuing a BBA.LL.B. instead. ( Because it was the only way to escape PCM)


That’s when I was introduced to the new concept of business administration, and after a two-month-long aggressive research on the career options that came with it, I chose what worked best with my passion for creativity. Many interviewers had raised the question about not moving ahead with what my degree offered and flipping on to a completely different dimension for the future. On this journey, I realised that my perspective of creativity was very much just inclined toward one profession, and there was the other side still left to discover. 
Began volunteering, working full-time and freelancing for whatever project/opportunity I could grab to learn as much as I could.

After 5 years of successfully working towards my passion, I now stand with experience in what just began as a small role in content writing to building strategies and marketing plans for different businesses. Creativity is not just all that, the more you keep diving towards achieving it, the deeper you go into finding the plethora of ways it sneaks itself into everything that we do or pursue.

I may have misjudged initially about creativity just being a source of good designers or artists, and I may not have explored enough yet, but there is one observation that keeps me going. Every time a person ends up giving up on a task due to a lack of thought or inspiration, they come up with an even better creative way to get rid of it.

So as a reader, if you think that you lack creativity, think again and recall all the times you have kept yourself up at night to just finish one task before the deadline. Trust me, that requires creativity too.


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